竞争情报是企业经营决策的重要支柱,而企业对于竞争情报工作的规划则是企业进行情报管理工作的基础。企业情报管理工作包括企业对外的竞争情报分析和对内的客户信息管理。本文以服务型企业为例,研究了企业情报管理工作的规划模式。本文在强调企业外部竞争情报的收集和分析之外,主张对企业内部的客户信息利用数据挖掘的方法进行分析,主张内外融合,双重并举,共同构成企业情报管理工作的两极。 Competitive intelligence is an important pillar of business decision-making, while the business planning for the work of competitive intelligence is the basis for enterprise intelligence management. Enterprise intelligence management, including external business intelligence analysis and internal customer information management. This paper takes service-oriented enterprises as an example to study the planning mode of enterprise intelligence management. In addition to emphasizing the collection and analysis of external competitive intelligence, this paper advocates the use of data mining methods to analyze the customer information within the enterprise, and advocates both internal and external integration to create the two sides of enterprise intelligence management.