中国女性的现代性成长非常需要借助大众传媒的力量,然而大众传媒在这方面的表现却不尽如人意。在传统文化遗存和当今商品大潮的合力下,大众传媒中的女性形象往往给日常生活中的女性很多消极的引导和暗示,主要体现在淡化女性性别意识、强化女性无我意识、固化女性依赖意识等方面。 The development of Chinese women’s modernity needs the help of the mass media. However, the performance of the mass media in this respect is not satisfactory. With the combination of traditional cultural relics and todays tide of goods, the female images in the mass media tend to give a lot of negative guidance and hints to the daily life of women, mainly in diluting the female gender awareness, strengthening the female selflessness, and curing the female reliance consciousness etc.