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2003年11月8日,《新京报》在报社成立大会上宣布:《新京报》的目标是,2004年发行量达到50万份,广告额达到3个亿;2005年持平,2006年盈利1个亿;2007年发行量达到150万份,广告额达到20个亿,纯利达到5个亿。时至今日,《新京报》的豪言壮语仍在耳畔回响,但它的市场表现却并不如人意,似乎并没有对市场格局带来实际上的影响。可见,一份新创办的报纸,不管它“来头”有多大,都必须正视其竞争环境,正视事物发展的“初长期”。北京报业市场的竞争态势到底如何,近日笔者走访京城诸报,力图拨浪见石。两强对峙20世纪90年代之前,是《北京晚报》的时代。晚报创刊于1958年,1980年2月复刊。像当时兴起的所有晚报一样,十几年间几乎没有什么竞争对手,直到《北京青年报》崛起。
On November 8, 2003, the “Beijing News” announced at the inaugural meeting of the newspaper that the objective of the “Beijing News” was that its circulation reached 500,000 copies in 2004 and its advertising amount reached 300 million. In 2005 it was flat and in 2006 1 billion profit; 2007 circulation reached 1.5 million, advertising reached 20 billion, net profit reached 5 million. Today, the rhetoric of the Beijing News is still echoes, but its market performance is not satisfactory, it seems that the market structure does not have a real impact. It can be seen that a newly created newspaper, no matter how old it is, must face up to its competitive environment and face up to the “long-term” of the development of things. Beijing newspaper industry competition in the end how the situation, I recently visited the capital of the various newspapers, trying to find waves see the stone. Two strong confrontation before the 1990s, is the “Beijing Evening News” era. Evening News was founded in 1958, February 1980 re-issue. Like all the rising newspapers of the time, there was hardly any rival in a dozen or so years until the rise of the “Beijing Youth Daily”.