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中央电视台是北京2008年奥运会中国大陆唯一特权转播机构,中国银行是北京2008年奥运会唯一银行合作伙伴。2007黄金资源招标会上,中国银行力压众多奥运赞助商成功中标CCTV《谁将主持北京奥运》独家冠名权,同路传播则通过竞争性谈判从众多优秀广告代理公司中脱颖而出,获得该项目的独家代理权。2006年12
CCTV is the only franchisee in mainland China for the Beijing 2008 Olympic Games and Bank of China is the sole banker for the Beijing 2008 Olympic Games. At the 2007 Golden Resources Biding Committee, Bank of China pressed a number of Olympic sponsors to win the bid for the CCTV “Who will host the Beijing Olympics” with the exclusive naming rights, while the same channel broke through the competitive negotiation from many outstanding advertising agency companies and won the exclusive project Power of attorney. 2006 12