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我国加入WTO之后,发行产业规模化、市场化、国际化进程将进一步加快。新华书店要在日趋激烈的市场竞争中立于不败之少也,应汲取国外出版产业发展的先进经验,按照国家新闻出版总署的部署,转换经营体制,把单店经营转变为连锁经营。2002年,新疆维吾尔自治区新华书店决定在巴音郭楞蒙古自治州新华书店进行连锁经营试点。两年来,以物流为基础、则务管理为核心的连锁经营模式已在巴州基本形成,并取得了一定的成效。一、图书连锁经营的优越性图书连锁经营是按照统一的经营模式共享规模效益的经营模式。它将物流和零售合为一体,形成竞争优势。连锁总部的一个最重要的功能就是配送。为此,恰当
After China’s accession to the WTO, the issue of large-scale industrialization, market-oriented, the process of internationalization will be further accelerated. Xinhua Bookstore to become increasingly invincible in the increasingly fierce market competition should also learn from the advanced experience of the development of foreign publishing industry, in accordance with the State Press and Publication Administration’s deployment, the transformation of the operating system, the single store operations into a chain operation. In 2002, the Xinhua Bookstore in Xinjiang Uygur Autonomous Region decided to run a pilot chain store in Xinhua Bookstore, Bayinghouleng Mongolia Autonomous Prefecture. In the past two years, the chain management mode based on logistics and service management has basically taken shape in Bazhou and achieved certain results. First, the advantages of the book chain Book chain management is in accordance with a unified business model to share economies of scale business model. It combines logistics with retail to create a competitive advantage. One of the most important functions of the chain headquarters is delivery. To this end, appropriate