日前,国货航正式组建成立了网络收益部。这是国货航适应市场和自身快速发展的需要在市场营销系统进行的战略性变革。收益管理集中国货航运力和舱位资源,追求的经营目标不是一条航线或一个区域的盈利,而是公司整个网络体系收益的持久最大化,这就必然要求对舱位、运力、运价等主要资源要 Recently, Air China Cargo formally established a network revenue department. This is a strategic change made by Air China Cargo in the marketing system to meet the needs of the market and its rapid development. Revenue Management Focusing on the shipping capacity and space resources of Chinese cargo and cargo, the pursuit of business objectives is not the profitability of a route or a region, but the long-term maximization of the profitability of the entire network system of the Company. This inevitably requires that major resources such as shipping space, freight capacity and freight rates