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驰名商标,本意是个案认定、个案保护的相关公众所熟知的商标。但近年来,我国驰名商标认定异化较为严重。有些企业不是因为被侵权,而是为了市场营销,以评先评优的心态申请驰名商标认定,将驰名商标作为荣誉称号进行宣传促销来提升自己商标的知名度,甚至为了认定驰名商标而制造虚假案件。为从根源上解决驰名商标认定异化问题,2013年修订的《商标法》第十四条第五款全面禁止商业活动中使用“驰名商标”字样,明确规定:生产、经营者不得将“驰名商
Well-known trademarks, the intention is case identification, case protection of the public known trademarks. However, in recent years, the alienation of well-known trademarks in China has been found to be more serious. Some enterprises not only because of being infringed, but for marketing, appraising well-known trademark with first-rate appraisement, famous brand as an honor to promote their brand awareness, or even create a fake case in order to identify a well-known trademark . In order to solve the problem of alienation of well-known trademarks from the root causes, Article 14 (5) of the Trademark Law revised in 2013 completely forbids the use of the words ”well-known trademarks“ in commercial activities and clearly stipulates that producers and operators shall not use ”Well-known business