25HOURS创始人,执行创意总监陶磊什么样的酒称得上是高端酒?水井坊的这次营销案例给出了答案!这部《让你久等了》,抛开传统白酒广告的常规套路,选择通过老青两代艺术家,传递出美好的事物需要经历时间沉淀这一核心价值观,而这正是高端酒应该具备的品质。最后的对饮交谈在我看来是点睛之笔,即对品牌价值观进行了一次总结与升华, 25HOURS founder, executive creative director Tao Lei What kind of wine is called high-end wine? The marketing case of Shuijingfang gives the answer! This “let you wait a long time,” aside the conventional routines of traditional liquor ads, Choosing to pass the core values ​​of time, through the two generations of artists, passing out good things, is the quality that high-end wines should have. The last talk of drinking is in my opinion the crowning touch, that is, a summary of brand values ​​and sublimation,