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英语视频广告作为一种应用语言,具有独特鲜明的语言、语用和跨文化交际特色,国外大量的英语视频广告为英语学习者提供了一个真实语言运用的宝贵资源,教师可根据英语广告的语言特点、内容、视觉和听觉形象与广告中所传递的文化信息应用于课堂教学,从而激发学生学习英语兴趣的目的。
As a kind of application language, English video advertisement has unique and distinctive features of language, pragmatics and intercultural communication. A large number of English video advertisements abroad provide English learners with a valuable resource for real language use. Teachers can use the language of English advertisement The cultural information conveyed in the characteristics, contents, visual and auditory images and advertisements should be used in classroom teaching to stimulate students’ interest in English.