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对话人物:宁波奇红电器有限公司董事长陆耀钟对话背景:据国家统计局统计数据显示,全国家用冷柜年产量从2008年1178万台增长到2013年的2084万台。通过对过去六年全国家用冷柜总产量数据研究可以看出,冷柜产品和其他家电品类一样受到前期“家电下乡、以旧换新、节能补贴”等家电刺激政策影响,呈现出波浪式跳跃性发展。2013年年初至今冷柜市场出现快速回暖,行业增长显著,冷柜销售出现井喷,从而引发众多家电企业大举进入,频频扩张产能。冷柜市场前景到底如何,会导致像冰箱行业一样的产能过剩从而引发恶性竞争吗?
Dialogue: Lu Yaozhong, chairman of Ningbo Qihong Electric Co., Ltd. Dialogue Background: According to the statistics of National Bureau of Statistics, the annual output of household freezers nationwide increased from 11.78 million in 2008 to 20.84 million in 2013. Through the study on the total domestic freezer production data in the past six years, it can be seen that the freezer products, like other household appliance products, are subject to the wave-like jumpy development under the influence of stimulus policies on appliances such as “Home Appliances Going to the Countryside, Trade-in Replacement, and Energy Saving Subsidy” . Since the beginning of 2013, the freezer market has witnessed a rapid rebound, with remarkable growth in the industry and a blowout in the sales of freezers. As a result, a large number of home appliance enterprises have entered the market and their production capacity has been expanded frequently. Freezer market prospects in the end how, will lead to the same as the refrigerator industry overcapacity to trigger a vicious competition?