本文以一座高职院校ZT学院市场营销专业为例,结合营销组合4P理论当中的渠道策略,分析了该专业当前的人才输送渠道设置包括自办校园招聘会、教师利用社会关系推荐和校企合作“订单式”输送三种。从整体看,ZT学院市场营销专业就业渠道却存在着“少、窄、差”等突出的问题。要解决这些问题,就应该建立复合型的人才输送渠道,拓宽就业渠道,提高就业质量,进而实现专业的发展。 This article takes a marketing professional of ZT college in a vocational college as an example, and analyzes the current talent distribution channels of the specialty, including running a campus recruitment society, teachers’ recommendation on using social relations and school-based enterprises Cooperation “Order ” delivery three. Overall, ZT College marketing professional employment channels there are “less, narrow, poor ” and other prominent issues. To solve these problems, we should establish a complex channel for the transmission of talent, broaden the channels of employment, improve the quality of employment, and thus achieve professional development.