客户细分是一个来自管理和营销领域的概念。本文从数据仓库的角度来讨论客户细分。讨论了数据仓库中客户细分的运用和目前国内在数据仓库客户细分的方法。有效的客户细分对于公司能否吸引和留住高价值客户至关重要。各公司必须重视客户价值,充分利用自身所掌握的客户数据的潜力,并及时采用适当的营销自动化技术数据挖掘,来进行客户细分,以向成功跨越。 Customer Segmentation is a concept from the management and marketing area. This article discusses customer segmentation from the data warehouse perspective. Discusses the use of customer segmentation in data warehousing and the current domestic method of customer segmentation in data warehousing. Effective customer segmentation is critical to whether a company can attract and retain high-value customers. Companies must value customer value, take full advantage of the potential of customer data they already possess, and use appropriate marketing automation technology data mining in a timely fashion to segment customers to leapfrog to success.