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进入20世纪90年代以后,以回归乡野自然为主题的乡村旅游在全国迅速发展起来。乡村旅游在政府、市场、社会等的推动下,出现了空前繁荣,本文研究从游客情感需求增强并越来越重视旅游过程的体验感觉出发,强调在开发设计中明确开发方向,构建独特主题性,营造体验氛围,向顾客全面、深度地展现美丽乡村的魅力,使乡村旅游的文化、休闲、地方特色更突出,并以情感性、互动性、个性化的旅游产品满足游客的情感需求,从而给游客留下独特的感受和美好的回忆,延长游客滞留时间,提高游客的忠诚度。
Since the 1990s, the rural tourism with the theme of returning to country nature has developed rapidly throughout the country. Rural tourism, driven by the government, market and society, has experienced unprecedented prosperity. This paper starts from the feeling that the tourists’ emotional needs are enhanced and their tourism process is more and more emphasized. It emphasizes that the development direction should be clearly defined and the unique theme should be constructed , Creating an atmosphere of experience to show customers the charm of a beautiful country in a comprehensive and in-depth manner, making the cultural, leisure and local features of rural tourism more prominent and satisfying the needs of tourists with emotional, interactive and personalized travel products. Leave unique feelings and beautiful memories for tourists, prolong the stay time of tourists and increase tourists’ loyalty.