企业形象的价值已引起学术界和企业界的广泛重视,但一般来说,人们对企业形象的认识往往流于肤浅和表面。所以,有必要对构成企业形象的内在体系要素进行分析探讨。笔者认为,企业形象主要由文化形象特征、人才形象特征、品牌形象特征、推广形象特征四个要素构成,换句话说,上述四 The value of corporate image has aroused widespread attention of academics and business circles, but in general, people’s understanding of corporate image is often superficial and superficial. Therefore, it is necessary to analyze and discuss the internal system elements which form the corporate image. The author believes that the corporate image is mainly composed of four elements: cultural image, talent image, brand image and image promotion. In other words, the above four