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市场竞争的弛张规律 ,是市场竞争者争夺经济利益的心理活动和行为表现随社会经济状况的变化从舒缓到紧张 ,再由紧张到舒缓无限循环的规律。有效需求是给生产经营者带来收入的社会消费需求。它一般与其生产经营者的市场竞争的舒缓状态有必然联系。因此 ,企业要扩大其商品的有效需求、提高经济效益 ,必须积极争取市场竞争的舒缓状态。其主要措施是 :( 1)实行“研制一代、生产一代、储备一代”的新产品研制开发和生产战略 ;( 2 )坚持不懈地提高产品质量 ,使其逐步成为同类产品中的名牌产品 ;( 3)努力研制开发和生产经营适销对路的特色产品 ;( 4 )不断提高服务质量 ,建立良好的企业信誉 ;( 5 )搞好市场预测 ,抓住发展机遇。
The law of relaxation of market competition is the law that the psychological activities and behaviors of market competitors compete for economic benefits change from soothing to stressfulness as the social economic conditions change, and from tension to ease of endless circulation. Effective demand is the social consumer demand that brings income to producers and operators. It is generally associated with a soothing state of market competition for its producers and managers. Therefore, if an enterprise wants to expand the effective demand of its commodities and increase its economic benefits, it must actively strive for a soothing state of market competition. The main measures are as follows: (1) Implementing the research and development and production strategy of new products of “developing a generation, producing a generation and reserving a generation”; (2) unswervingly improving product quality so that it gradually becomes a famous brand in similar products; 3) Strive to develop and produce special products with marketable marketability; (4) Continuously improve service quality and establish a good corporate reputation; (5) Do a good job in market forecast and seize opportunities for development.