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美术馆是艺术传播的重要机构,它是公众了解艺术作品、感受艺术的场所,是艺术产生社会效应的重要环节。面对大众,如何使美术教育和传播实现专业性与公共性并存,是美术馆公共教育值得探索和思考的核心。公共教育活动的策划在艺术传播的过程中扮演着非常重要的角色,对艺术接受起到推波助澜的作用。本文以“回顾与展望—湖北中国画艺术展”公共教育项目“今日中国画—湖北高校三人组论辩”为个案,探讨“微博时代”(即以“微博”作为传播媒介代表的时代)美术馆公共教育的新方式。一、传统话题如何在新形势下激发出新的意义2010年12月29日,湖北美术馆举
Art galleries are important institutions for the dissemination of arts. They are places for the public to understand works of art and experience the arts. They are an important part of the social effects of art. In the face of the general public, how to make art education and communication realize the coexistence of specialty and publicity is the core of art museum public education worth exploring and thinking. The planning of public education activities plays a very important role in the process of art communication and plays a role in the acceptance of art. This article takes “Review and Prospect - Hubei Chinese Painting Art Exhibition”, “Public Education Project”, “Chinese Painting Today - Hubei University Threesome Argument” as a case to discuss “Weibo Time” (that is, “Weibo” As a representative of the media age) a new way of public education in art galleries. First, the traditional topic how to stimulate new significance in the new situation December 29, 2010, Hubei Art Museum