“城市广告业态”专题已经采访了全国十几个省市级城市,我发现各地的广告业普遍被人才、客户、盈利、管理四大瓶颈困扰着。当然,“解铃还需系铃人”,如何突破这些瓶颈还要靠当地广告人自己出主意、想办法。下面是我的一些观点和看法,希望对困惑中的广告人有些启迪。1.媒体与广告公司媒体与广告公司是一对关系微妙的搭 The topic of “urban advertising format” has interviewed more than a dozen provinces and cities nationwide. I found that the advertising industry in various places is generally haunted by the four major bottlenecks of talents, customers, profitability and management. Of course, “bells ring bells”, how to break through these bottlenecks but also rely on local advertising people own ideas, think of a way. Here are some of my views and opinions, hoping to enlighten the perplexed advertisers. 1. Media and advertising companies Media and advertising companies are a subtle relationship