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今天的媒体营销,其实就是其影响力的营销,要使传统党报在与新兴媒体的影响力之战中稳住阵地,只有革新办报思路,改变党报严谨有余、锐气不足的形象,必须有新的面孔和姿态出现在读者面前。
Today’s media marketing is actually the marketing of its influence. In order to stabilize the position of the traditional party newspaper in the battle with the influence of the emerging media, only the idea of reforming the newspapers and running the newspaper and changing the rigorous and inadequate image of the party newspaper must be new Faces and gestures appear in front of readers.