【专家说】营销是左脑、右脑叠加的艺术,内容营销的“内容”与“传播”缺一不可。而在其背后,大数据能够为理性判断所做的已经悄然超乎我们想象。在内容营销大趋势的背后,有几个要点:第一,所有广告都将数字化——这里的数字化指的不是广告形式,而是指每个投放广告都将产生大量数据,从线上的点击和拜访,到线下的商品和服务送达至客户,每个环节 [Experts say] marketing is the left brain, right brain superimposed art, content marketing “content ” and “spread ” are indispensable. Behind it, what big data can do for a reasoned judgment is quietly beyond our imagination. Behind the general trend of content marketing, there are several key points: First, all ads are digitized - digitization here refers not to the form of advertisements, but rather to the large amount of data that each delivery will generate, from online clicks And visit, to the offline delivery of goods and services to customers, each link