由于企业内部和外部环境变化的原因,企业品牌在市场竞争中的知名度、美誉度下降,以及销量、市场占有率降低等的品牌失落现象,称为品牌老化。品牌老化的直接危害是:高知名度低认知度,就如同进入了营销专家爱格所说的“墓地”地带。在这个境地的品牌,有一个特点就是:提起这个牌子 Due to changes in the internal and external business environment, brand awareness in the market competition, brand reputation decline, as well as sales, lower market share and other brand loss, known as brand aging. The immediate threat to brand aging is that high awareness and low awareness are like entering the “cemetery” zone described by marketing expert Egg. In this situation, the brand, there is a characteristic is: to bring this brand