Q:宋主编,首先恭喜您的第二本专著《解码外国动漫:源流·创作·观念与营销》成功问世!能谈谈这本书的创作初衷么?A:解码外国动漫:源流·创作·观念与营销》是我的第二本书,也是我这两年来一些思考的汇集。我所总考的主要内容就是,外国动画的文化氛围是怎样形成的,外国动画的企业是怎样实际经营的。因为在我看来,中国动画想要再上一个台阶,想赛从量变发展 Q: Song editor, first of all congratulations on your second monograph “decoding foreign animation: origins, creation, concept and marketing” success! Can you talk about the book’s original intention? A: decoding foreign animation: origin, creation Concept and Marketing is my second book and a collection of some of my thoughts over the past two years. The main content of my general exam is how the cultural atmosphere of foreign animation is formed and how the enterprises of foreign animation are actually operating. Because in my opinion, the Chinese animation wants to go to a higher level and try to change from quantity to quantity