弱势品牌因为进入市场的时间较晚或是早期营销策略欠佳等因素的影响,在激烈的市场竞争中往往处于不利地位。那么,对于绝大多数相对弱势的品牌来说,如何才能够摆脱困境走向强势呢?笔者认为,最关键的一点是高度重视差异化。 Due to the late entry into the market or the poor early marketing strategy and other factors, the disadvantaged brands are often disadvantaged in the fierce market competition. So, for the vast majority of relatively weak brands, how to get out of the dilemma to go strong? I believe that the most crucial point is to attach great importance to differentiation.