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这是某报用整幅版面刊登的一则公益广告。公益广告要求明白晓畅,让人一看就懂,但有多少人明白这则广告的意思?熟悉传统经典的朋友可能知道,这几句话出自儒家经典《中庸》,原文是:“人一能之,已百之;人十能之,己千之。果能此道矣,虽愚必明,虽柔必强。”广告漏掉了两个“能”字,还把第二个“己”误成了“几”。对普通民众来说,这段古文本来就难懂。其中的文字还被弄错,怎能取得“广而告之”的效果?
This is a newspaper published in the entire page of a public service ads. Public interest ads are required to understand Xiao Chang, people see at a glance, but how many people understand the meaning of this ad? Familiar with the classic classic friends may know that these words from the Confucian classics “Golden Mean”, the original is: Can be, has one hundred; people ten can have thousands of. If this can be done, although the stupid will be clear, though Sophie must be strong. “” Advertisement omitted two “can ” word, Two “have ” mistakenly became “few ”. For ordinary people, this ancient text has always been difficult to understand. One of the text has also been mistaken, how can we achieve “advertised ” effect?