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战略管理是依据企业外部和企业内部条件的分析,确定企业整体战略目标和方针,制定有效的战略方案,使企业实现目标的一系列决策与行动筹划的实施过程。企业经营者必须审时度势,准确地把握关系企业未来发展的关键性、全局性的重大问题,努力实施外部环境变化的战略管理。只有这样才能在激烈市场竞争中取得胜利。
Strategic management is based on external and internal business conditions analysis to determine the overall strategic goals and guidelines for enterprises to develop effective strategic programs to enable enterprises to achieve the goal of a series of decision-making and action plan of the implementation process. Enterprise managers must review the situation and accurately grasp the crucial and overall major issues related to the future development of the enterprise and strive to implement the strategic management of changes in the external environment. Only in this way can we win the fierce market competition.