论文部分内容阅读
上期我们向大家介绍了日本著名汽车企业——丰田,在本期,让我们继续品牌博览的东瀛之旅,来看看这个以“国家产业”命名的又一工业巨头——日产。日产公司成立于1933年12月26日,其前身是由日本产业公司和户田铸造公司共同出资组建的“汽车制造股份有限公司”, 1934年6月1日公司正式更名为“日产汽车公司”并接手了户田铸造所持有的“日产汽车公司”全部股份。在当时的日本,几乎无人愿意涉足汽车工业,首任社长鲇川义介冒着年亏损2500万日元的风险接掌了帅印。
In the last issue, we introduced to Toyota the famous Japanese car company. In this issue, let’s continue our trip to Japan in Brand Expo to see another industrial giant named “National Industry” named Nissan. Nissan was established on Dec. 26, 1933. Its predecessor was “Automobile Manufacturing Co., Ltd.” co-funded by Japanese industrial companies and Toda Casting Co., Ltd. On June 1, 1934, the company was officially renamed as “Nissan Motor Co., Ltd.” And took over all the shares of Nissan Motor Co., Ltd. held by Toda Cast. At that time in Japan, almost no one is willing to get involved in the automotive industry, the first president Yoshikawa Yasumasa took the risk of losing 25 million yen in charge of handsome print.