一、设计意图在幼儿的日常生活中,我们发现他们经常会哼唱一些电视广告的歌曲和广告词。如:“叮叮当,叮叮当,牙齿要健康,叮叮当,叮叮当,立白帮你忙……”;“黄废纸,蓝铝罐,啡胶樽”……有些幼儿甚至能自己改编一些广告歌词。幼儿发现自己身边到处有各种各样的广告,对广告的知识非常感兴趣,经常会问老师许多关于广告的问题。如:“为什么电视要播放广告?”“电视广告是怎样拍的呀?”……为满足孩子们对广告知识的求知欲,帮助幼儿了解广告的作用、种类、创作方法,以满足大班幼儿希望参 First, the design intent In the daily life of young children, we found that they often hum some television commercials songs and advertisements. Such as: “Jingle bells, jingle bells, teeth should be healthy, jingle bells, jingle bells, Jingle white to help you ...”; “yellow waste paper, blue aluminum cans, bottles of plastic” ... ... some children can even adapt their own Advertising lyrics. Young children find themselves surrounded by a wide range of advertisements, are very interested in advertising knowledge, and often ask the teacher many questions about advertising. Such as: “Why does TV want to broadcast the advertisement?” “How is the television advertisement?” ...... To satisfy children’s curiosity about the advertisement knowledge, help the children know the role, type and creation method of the advertisement Participation