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通信行业集团客户市场相比个人市场具有ARPU高、收入占比高、离网率低的特点,并有较强的社会地位和影响力,一直是运营商激烈竞争的目标。但同时,集团客户市场又相对饱和,因此,服务将是拓展和维系客户的第一要素。对集团客户的服务,集中体现在对集团客户业务的响应上,及时、有效的响应,不仅能提升客户满意度,也能确保市场的稳定、竞争的主动。
Compared with the personal market, the communication industry group customer market has the characteristics of high ARPU, high revenue share and low off-grid rate, as well as strong social status and influence, and has been the target of intense competition among operators. At the same time, however, the Group’s customer market is relatively saturated, so service will be the number one factor in expanding and maintaining customers. The services provided to the Group’s customers are reflected in the timely and effective response to the customers of the Group. They not only enhance customer satisfaction, but also ensure market stability and competitive initiative.