论文部分内容阅读
1996年初,中国餐饮业的大舞台上演了一部精彩之作一“红高梁”挑战“麦当劳”。中国快餐业的序曲已经奏响,但它的主旋律能否更为恢宏、壮丽,成为经典之作,则取决于是否走规范的快餐连锁经营之路。笔者作为“红高梁快餐”持续发展的策划者和经营顾问,有必要与全体红高梁同事、社会同行业同仁以及关心“红高梁”发展事业的人们一道来探讨“红高梁”乃至中国快餐业发展中必须认清的若干问题。正本清源方能准确地对中式快餐加以定位,从而策划、设计出整体的经营战略构架。
In early 1996, the great stage of China’s restaurant industry staged a wonderful work “Red Sorghum” challenge “McDonald’s.” The overture of China’s fast-food industry has already started, but whether its main theme can be more magnificent, magnificent and become a classic is determined by whether it takes the canon of fast-food chain management. As the planner and business consultant for the sustainable development of “Red Sorghum Fast Food”, it is necessary for the author to work together with all Red Sorgo colleagues, colleagues from the same industry and people concerned with the development of “Red Sorghum” "And even China’s fast food industry must recognize some of the problems. The original Qingyuan accurate accurate Chinese fast food to be positioned to plan and design the overall business strategy framework.