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相比于上星频道集群,城市电视是地面频道的一极,也是区域媒体的一极。在上星频道与地面频道之间,在全国媒体与区域媒体之间,我们往往放大了前者的势力和影响,忽略了后者对于市场演进的动力含义。市场竞争瞬息万变,媒介环境在竞争与变化中演绎。城市电视既是媒介环境中参与建构的一部分,也是受制于媒介环境影响而不得不调适出自我发展道路的一极力量。城市电视置身的这一相互作用和持续变化的过程,被业界一言以蔽之称作“城市电视台转型”。本文以新环境下的电视传媒发展及其对内容竞争、广告竞争和产业增长的影响为分析重点,参与这一话题的讨论。
Compared to the Star Channel cluster, urban television is one of the top terrestrial channels and one of the regional media outlets. Between the last satellite channel and the terrestrial channel, between the national media and the regional media, we tend to magnify the influence and influence of the former and neglect the latter’s motive force for the evolution of the market. Rapid changes in market competition, the media environment in the interpretation of competition and change. Urban television is not only part of the media environment involved in the construction, but also subject to the influence of the media environment and have to adapt themselves to the development of a great force. The interactive and continuous process of changing urban television exposure is what the industry said in a nutshell as the “transition to an urban television station.” This article focuses on the development of television media in the new environment and its impact on content competition, advertising competition and industrial growth, and takes part in discussions on this topic.