优秀的企业文化作为一种无形力量,可以凝聚力量,提升经营业绩,铸造市场品牌,成为企业可持续发展的核心竞争力。作为党和人民的喉舌,广电媒体承担引导主流舆论、传播先进文化等重要职责,只有以党性原则来引领和规范自身的企业文化建设,才不会在日趋复杂的舆论格局、日趋激烈的媒体竞 Excellent corporate culture as an invisible force, can unite strength, enhance business performance, casting the market brand, become the core competitiveness of sustainable development of enterprises. As the mouthpiece of the party and the people, radio and television media shoulder the important duties of leading the mainstream media and disseminating advanced culture. Only by guiding and standardizing their own corporate culture with the principle of party spirit will they not be exposed to the increasingly complicated media landscape and increasingly fierce media competition