论文部分内容阅读
并不是所有的户外广告都好卖,都能保持较好的上刊率。如何利用好有限的户外广告资源,如何将资源进行最优配置,最大限度发挥媒体资源的经济效益,使广告公司和企业主实现双赢,是每一个户外媒体经营者在不断研究和实践的目标。笔者认为让户外资源更具优势应做到3个新,即: 经营理念须革新,媒体形式须创新、营销策略须更新,这样才能在竞争中立于不败之地。
Not all outdoor advertisements are sold well, can maintain a good rate of publication. How to make good use of the limited outdoor advertising resources, how to optimize the allocation of resources, maximize the economic benefits of media resources and achieve a win-win situation for advertising companies and business owners is the goal of every outdoor media operator in continuous research and practice. I believe that outdoor resources should be more advantages should be three new, namely: business philosophy to be innovative, media forms to be innovative, marketing strategy to be updated, so as to be invincible in the competition.