论文部分内容阅读
日落不息日出亦作一场得而复失失而复得的精彩营销战在这里杀青无论现代市场营销理论,还是市场营销实践,无不认为:企业在激烈的市场竞争中占领一个市场,取得一定的市场占有率确属不易之事;企业占领了市场又在短期内失掉市场却属易事;企业若要再重新占领该市场,又确实比初期占领市场更为艰难。这种市场拉锯战在实际中并不多见。而西安太阳食品集团公司则在津门市场上上演了一场得而复失、失而复得的精彩保卫之战。
The sunset and the sunrise also make a wonderful marketing battle to recapture and win. Whether it is modern marketing theory or marketing practice, all think that: the company will occupy a market in the fierce market competition and obtain a certain market. The occupation rate is indeed difficult; it is an easy task for companies to occupy the market and lose the market in the short term; if companies want to reoccupy the market again, it is indeed more difficult than the initial occupation of the market. This type of market tussle is rare in practice. The Xi’an Sun Food Group Company staged a wonderful defending battle in the Tianjin market.