中国石油有着光荣的传统和突出的业绩,曾经赢得过无数赞誉,受到了公众发自内心的尊重。但近些年来,中国石油形象和声誉严重受损,“我当个石油工人多荣耀”(也)被罩上厚厚的阴影。这一巨大反差的出现,原因复杂众多,涉及方方面面,其中深层原因莫过于人与文化之间的错位失范问题。重塑石油良好形象,必须站在文化建设的高度,从根本上解决人文的错位失范问题,让人文生态重回正轨,恢复真善美,释放正能量。一、文化生态深刻影响形象构建的方向 PetroChina has a glorious tradition and outstanding performance, has won numerous accolades, has been the public heartfelt respect. However, in recent years, the image and reputation of PetroChina have been severely damaged. “I am an oil worker, I am honored.” The emergence of this huge contrast, for many reasons complicated, involves all aspects, one of the underlying reasons than the misplaced human and cultural issues. To reshape the good image of oil, we must stand at the height of cultural construction and fundamentally solve the problem of misplacing and losing humanity so that the humanities and ecology will return to the right track, restore the truth, kindness and beauty and release positive energy. First, the cultural ecology profoundly affects the direction of image building