GE公司前任CEO杰克·韦尔奇曾说:“具体的问题成千上万,不过绝大多数可以归结为如下一句话:怎样才能赢?”随着金融危机的影响和国家政策的调控,二三线市场越来越受到企业主的青睐。相比一线市场“军阀”割据的惨烈竞争和趋于饱和的不利形势,二三线市场这块待挖掘的辽阔宝地却潜力无限。因此许多中小企业为了避开一线城市强势品牌的围堵,也由于资金实力等的限制,纷纷渴望寻求二三线市场作为有力突破口。“农村包围城市”的战略已经让很多企业都尝到了甜头,其中非常可乐、娃哈哈等众多国内品牌就是二三线市场成功营 Jack Welch, former CEO of GE, once said: “There are tens of thousands of specific problems, but the vast majority can be summed up as follows: How can we win?” With the impact of the financial crisis and the regulation of national policies , Second and third tier markets more and more favored by business owners. Compared to the fierce competition in the first-line market and the warlord sect and the unfavorable situation of becoming saturated, the vast expanse of the second and third tier markets to be tapped has great potential. Therefore, many SMEs in order to avoid the strong market in the first-tier cities containment, but also due to financial constraints, etc., have long been eager to find the second and third tier markets as a powerful breakthrough. “Rural encircling the city ” strategy has made many enterprises have tasted the sweetness, of which Coke, Wahaha and many other domestic brands is the second and third tier market success camp