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移动优先已经成为传统媒体互联网转型的明确方向,当下,移动社交、数据可视化、智能交互等技术的赋能也让移动优先的产品化路径更加清晰。然而,移动优先不仅体现在终端的移动化上,还有内容形态、传播场景和生产方式的创新。本文以央视新闻移动网客户端为例,分析在移动优先战略下,传统媒体如何通过生产融合与场景重构催生出新的传播模式。
Mobile prioritization has become a clear direction for the transformation of the traditional media Internet. At present, the enabling mobile technologies such as mobile social networking, data visualization and intelligent interaction also make the product path of mobile priority clearer. However, mobile priority is not only reflected in the terminal of the mobile, as well as content form, dissemination scenarios and methods of production innovation. In this paper, CCTV News Mobile client as an example, the analysis of mobile priority strategy, the traditional media how to spawn a new mode of communication through production integration and scene reconstruction.