为了研究上海城市女性对女性杂志的接触、阅读动机及其广告认知和注意,传立媒体联合复旦大学,组织了一次研究调查。焦点小组访谈,请被访者对一本女性杂志进行多维度打分、广告回忆测试、广告位置注意度测试,是这次研究调查的主要方法。研究对象为上海的城市女性,即居住生活在上海,15-45 In order to study the female urban women’s exposure to female magazines in Shanghai and their motivation to read and advertise their awareness and attention, a media research team was organized by Fong Media and Fudan University. Focus group interviews, asking respondents to conduct a multi-dimensional scoring of a female magazine, ad memory test, ad spot attention test, is the main method of this study. The research object is urban women in Shanghai, living and living in Shanghai, 15-45