“重点片”是一个颇具中国特色的影片称谓。本文从对江津农村电影放映的考察入手,较为详尽地描述与阐释了在新中国这一特定的历史阶段内,中国农村为配合当时的社会及政治运动而展开的“重点片”放映。它从一个侧面丰富了我们对电影与乡村文化传播的认识。文章最后指出,“重点片”并非是一个过时的概念,它在当代农村的文化建设中,仍将是主流意识形态与其他文化思潮争夺思想阵地的有用工具。 “Key Film ” is a title with quite Chinese characteristics. Starting from an examination of the screening of Jiangjin rural cinema, this article describes and explains in more detail the “key film” screening of rural China in support of the current social and political movements during this particular historical period in New China. It enriches our understanding of the diffusion of film and rural culture from one side. Finally, the article points out that “Key Points ” is not an outdated concept. It will still be a useful tool for the mainstream ideology to compete for ideological positions with other cultural trends in the cultural construction in contemporary rural areas.