论文部分内容阅读
超过四成的被访观众通过景观广告加深了对广告产品或品牌的印象度和推荐购买意愿,超过九成的观众认为景观广告“不影响节目的收看”和“同时成为了城市的一种标志”。天气预报与日常生活息息相关,CCTV新闻联播《天气预报》更是深入生活,自1980年第一档气象节目开播至今,CCTV新闻联播《天气预报》已与国人冷暖相伴了30周年。30年来,CCTV新闻联播《天气预报》见证了中国改革开放的历程,也成就了中国企业的快速发展。
Over 40% of the interviewed audience deepened their impression of the advertising product or brand and recommended purchase intention through the landscape advertisement, and over 90% of the viewers think that the landscape advertisement “does not affect the viewing of the program” and “becomes the city at the same time A symbol ”. The weather forecast is closely related to daily life. CCTV news network “weather forecast” is more in-depth life. Since the first weather program was launched in 1980, the “weather forecast” of CCTV news network has been associated with the 30th anniversary of the Chinese people. Over the past 30 years, the CCTV news network Weather Forecast has witnessed the course of China’s reform and opening up and also contributed to the rapid development of Chinese enterprises.