本文基于现代市场营销理论,以消费者需求为分析根本,以创新理论与实践为核心,从企业的科学发展角度出发,提出了市场营销定位、品牌、服务的三角理论,分别从企业探寻市场机会,企业品牌文化体系建设及企业服务营销系统的动态发展三点深化了市场营销理论体系和实践指导意义。 Based on modern marketing theory, consumer demand as the fundamental analysis, innovation theory and practice as the core, from the enterprise’s scientific development point of view, put forward the triangle theory of marketing positioning, brand, service, from the enterprise to explore market opportunities , The construction of enterprise brand culture system and the dynamic development of enterprise service marketing system deepen the theoretical system of marketing and practical guidance.