1.坚定自创品牌庄吉、雅戈尔,从选择品牌发展道路之初,他们就很坚定地走自主积累、全程切入的经营方式,从生产、设计到品牌运作,全部依靠自身的力量发展。这种方式的优点是可控性强,可以为企业找到一个积累信誉的载体,随着时间的延续,信誉积累越来越多,最后,所到之处,消费者都将你视为最可信任的朋友和某种心理的代言人。但走这务道路的企业风险也较大,要求企业需具备雄厚的资金实力,经验丰富的管理团队,是某一细分市场的先入者、领导者。 1. Steady brand Zhuang Ji, Younger, from the beginning of the choice of brand development path, they are very determined to take the independent accumulation, the whole cut into the mode of operation, from production, design to brand operation, all rely on their own strength and development. The advantage of this approach is that it has strong controllability and can find a carrier for accumulating credit for the enterprise. As time goes by, credit accumulates more and more, and finally, wherever you go, consumers regard you as the most Trust friends and some kind of psychological spokesman. However, taking this path of business risk is greater, requiring companies need to have a solid financial strength, experienced management team, is a pre-market segment, leader.