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时下,中国新闻传媒包括报业已出现加快发展,打造品牌的大趋势。入世后的中国报业将面临种种挑战。一方面,加入WTO,将加强中国报业与国外报业及其他传媒的交流,便于我们学习国外报业的先进技术和管理经验,为我国报业的改革和发展创造更宽松的环境。另一方面,也意味着中国报业将面临外来文化特别是西方文化的强烈冲击。国外报业及其他传媒将凭借他们雄厚的资本实力大举进军中国的报业与传媒市场。国内外报业及其他传媒短兵相接的局面不可避免。加入WTO既是机遇又是挑战,中国报业如何把握机遇,应对挑战?研究一下中国报业的走向很有必要。
Nowadays, China’s news media, including the newspaper industry, have seen a general trend of accelerating development and building brands. China’s newspaper industry will face various challenges after its accession to the WTO. On the one hand, China’s accession to the WTO will strengthen the exchange between China’s newspaper industry and foreign newspapers and other media so that we can learn advanced technology and management experience in foreign newspaper industry and create a more relaxed environment for the reform and development of our newspaper industry. On the other hand, it also means that the Chinese newspaper industry will face the strong impact of foreign cultures, especially Western culture. Foreign newspapers and other media will aggressively march into the press and media market in China by virtue of their abundant capital strength. Domestic and foreign press and other media are inevitable. Accession to the WTO is both an opportunity and a challenge. How can Chinese newspapers grasp the opportunities and meet the challenges? It is necessary to study the trend of the Chinese newspapers.