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拓普公司是99年成立的股份合作制的小公司,它的员工大部份是从老军工企业而来,从事有线电视器材的生产制造。在企业新生之初,内有意识观念的冲突;外有企业战略、市场定位、营销策略等一系列烦恼。如何克服这些问题,让企业活下去?让我们把这一段经历与大家分享。
Tuopu company is a small company established in 1999, the stock cooperative system, most of its employees from the old military enterprises, engaged in the manufacture of cable television equipment. In the beginning of the new business, there are conflicts of consciousness; there is a series of troubles such as corporate strategy, market orientation and marketing strategy. How to overcome these problems so that enterprises can survive? Let us share this experience with you.