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施工企业市场营销是现代企业经营中的核心职能和关键活动,是企业生存与发展的带有战略性的重要内容,是充分了解、分析建筑市场发展的需求,即从工程项目信息的获得,到公关、跟踪、投标书的编制、合同签订、项目施工、竣工交付、售后服务等以达成建设单位对建设工程项目有效认可的系统工程。本文就建筑市场在竞争日趋激烈的形势下,施工企业如何搞好市场营销作以下浅析:
The construction enterprise marketing is the core function and the key activity in the modern enterprise management. It is the strategic and important content for the survival and development of the enterprise. It is to fully understand and analyze the demand of the construction market development, from obtaining the project information to Public relations, tracking, tender preparation, contract signing, project construction, completion and delivery, after-sales service and so on to achieve the construction unit effective recognition of the construction project systems engineering. This article on the construction market in an increasingly competitive situation, how to do a good job marketing enterprises for the construction of the following analysis: