以顾客为关注焦点,是ISO9001质量管理体系的八项基本原则之一。顾客驱动,是卓越绩效评价准则的九大核心理念之一。识别顾客需求,不断提高管理水平,持续创新、改进产品和服务质量,使顾客满意乃至忠诚,是现代营销管理的核心。互联网时代,顾客(消费者)同时成为媒介信息和内容的生产者和传播 Customer focus is the ISO9001 quality management system, one of the eight basic principles. Customer driven, is one of the nine core concepts of excellence in performance evaluation criteria. Recognition of customer needs, and constantly improve the management level, continuous innovation, improve product and service quality, customer satisfaction and even loyalty, is the core of modern marketing management. In the Internet age, customers (consumers) simultaneously become producers and distributors of media information and content