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文章以非物质文化遗产保护、促进区域经济发展为研究背景,运用文献资料、实地考察等研究方法,对湘西民族传统体育旅游文化进行深入剖析。研究发现:民族传统体育旅游文化存在内涵不够深化;资源利用率低,整体开发力度不够;经营管理混乱,基础设施欠缺等问题。并提出深化内涵,树立湘西品牌效应;加强政府的宏观调控力度;吸引外部投资,加强专业人才的培养等对策,以推动湘西民族传统体育旅游文化的保护与传承,有效地促进湘西地区经济快速稳步增长。
This article takes the protection of non-material cultural heritage and promotion of regional economic development as the research background. By using the research methods such as literature materials and on-the-spot investigation, the article analyzes the tourism culture of ethnic traditional sports in western Hunan. The findings are as follows: The tourism culture of national traditional sports has not enough connotation, low utilization rate of resources, lack of overall development, management chaos and lack of infrastructure. And proposed to deepen the connotation and establish the brand effect of western Hunan; to strengthen the government’s macro-control efforts; to attract external investment, strengthen the cultivation of professionals and other measures to promote the protection and inheritance of ethnic traditional sports tourism culture in Xiangxi, effectively promote the rapid economic growth in western Hunan increase.