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当前,中国传媒融合创新的问题或者说瓶颈主要如下。第一,融合创新目的模糊纷乱。当我们奔跑在融合创新的大道上时,绝大部分人想的是到底怎么融合,如何通过创新促进融合。融合创新的基础与目标是融合,达到融合的手段是创新,必须通过不断的创新促进传媒融合发展,达到传媒转型升级的目标。我们仔细思考下,到底何为融合,是媒体之间的互动?是媒体组织机构的融合?是多媒体大融合,即不同媒介集中在同一数字平台上?
At present, the problems of Chinese media convergence and innovation or bottlenecks are as follows. First, the purpose of integration and innovation blurring confusion. When we run on the road to convergence and innovation, the overwhelming majority of people think about how to integrate and how to promote convergence through innovation. The basis and goal of integration and innovation are integration. The means to achieve convergence is innovation. The development of media convergence must be promoted through continuous innovation so as to achieve the goal of media transformation and upgrading. We think carefully, in the end what is convergence, is the interaction between media? Is the integration of media organizations? Multimedia convergence, that is, different media focused on the same digital platform?