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当国内许多企 业仍然热衷于价格 战、广告战的时候， 一些具有远见卓识 的企业悄然兴起知 识营销，在新一轮商 战中脱颖而出，蓬勃 发展。例如，青岛海 信集团组织海信知 识服务小分队，面向 全国行程两万多公 里举办大型讲座 １５００余场，向广大消 费者讲解家电使用、 保养?
While many domestic enterprises are still keen on price wars and advertising campaigns, some far-sighted enterprises quietly rise in knowledge marketing and come to the fore in the new round of commercial war and flourish. For example, Qingdao Hisense Group organized Hisense Knowledge Services unit to hold more than 1500 large-scale lectures for over 20,000 kilometers of national trips to explain to consumers how appliances are used and maintained.