论文部分内容阅读
圣诞、元旦两节将至,厂商的促销政策已基本确定,卖场和渠道商都在积极备货迎战双节。放眼即将来到的年底节日市场,在喜庆之余有了更多火药的味道。促销是黄金周市场最大的特色,虽然方式花样繁多,但突出的表现就是联合。联合有多种,一是上下游厂商的联合促销,使产品更具影响力和价格竞争力,微软、英特尔在五一前后将与自己的多个合作伙伴进行联合巡展。二是卖场与厂商间的联合促销,发挥各自优势,取长补短。三是跨产品联合促销,笔记本、数码相机、打印机等诸多产品共同刺激市场需求。3C卖场和IT渠道的对决在年底将更加白热化。3C卖场和IT渠道多年来都形成了自己独有的优势,可以说是各有所长。但随着IT及数码产品的日益消费化,两大业态的竞争态势日趋明显,3C卖场希望塑造出自己更专业的形象,IT希望表现自己更诚信,你争我夺间打造出更大的一片市场。
Christmas, New Year’s Day two approaching, the company’s sales promotion policies have been basically determined, stores and channel operators are active stocking double section. Looking to the upcoming holiday market at the end, in addition to more fun during the gunpowder flavor. Promotion is the biggest feature of the Golden Week market, although the variety of ways, but the outstanding performance is the union. There are a variety of joint, first, the joint promotion of upstream and downstream manufacturers to make the product more influential and price competitiveness, Microsoft, Intel and its partners around the joint tour. Second, stores and manufacturers of joint promotions, to play their respective advantages, learn from each other. Third, cross-product joint promotions, notebooks, digital cameras, printers and many other products together to stimulate market demand. The battle between 3C stores and IT channels will intensify by the end of the year. 3C stores and IT channels have formed their own unique advantages over the years, it can be said is their own strengths. However, with the increasingly consumerization of IT and digital products, the competitive trend of the two major formats has become increasingly evident. The 3C store hopes to create a more professional image. IT hopes to show more honesty and create a bigger slice of your business. market.