近几年来,随着IT业和信息化的发展,特别是流媒体技术的广泛应用,传统媒体与新兴数字媒体之间的竞争日趋激烈,受众选择信息渠道变得十分方便。在这种竞争的压力下,传统报业媒体和电视媒体已经主动出击,并借新一轮 In recent years, with the development of IT industry and information technology, especially the extensive application of streaming media technology, the competition between traditional media and emerging digital media is becoming increasingly fierce. It is very convenient for the audience to choose the information channel. Under the pressure of such competition, the traditional press media and the television media have taken the initiative and taken a new round of