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随着大数据时代的来临,大数据已然成为各个学科的研究热点,新闻传播领域的学者们也已积极动作,展开了很多相关研究。本文通过对2013年一年来近20份研究成果的分析,对学者们的研究所得进行了梳理和总结,也试图从传媒行业的机遇与挑战、新闻生产的数据化时代、舆情研究的转向、新闻传播教育的变革以及大数据热之下的冷思考五个方面对大数据时代新闻传播的研究进路进行进一步的厘清。
With the advent of the era of big data, big data has become a research hotspot in all disciplines. The scholars in the field of news media have also actively taken actions and started a lot of related researches. Based on the analysis of nearly 20 research results in the year of 2013, this paper reviews and summarizes the research results of scholars. It also attempts to analyze the opportunities and challenges of the media industry, the data age of news production, the shift of public opinion research, the news Dissemination of education reform and cold thinking under the heat of big data five aspects of the big data era of news dissemination of research to further clarify.